Luxury makeup should be about performance, not fillers.

Yet, many liquid foundations on the market are made up of 50–80% water. While water increases volume and makes products feel lighter, it adds very little in terms of coverage, longevity, or skin benefit. Often, it also requires stronger preservative systems to remain stable.

When you pay premium prices for diluted formulas, you’re typically paying for water and packaging — not performance.

The Power of a Waterless Foundation

I created the Waterless Luxury Mineral Goddess Cream Foundation to do things differently.

This is a highly concentrated, water-free formula, designed to deliver real results with a minimal amount of product. By removing unnecessary dilution, the foundation offers:

• Higher pigment and mineral concentration

• Superior coverage and longevity

• More applications per jar

• Less waste and better value over time

It’s luxury makeup that works harder and smarter but more importantly it allows space for skin-loving ingredients.

Key Ingredients & Skin Benefits

This foundation is formulated not just to perfect the skin, but to support it.

Shea Butter
Rich in Vitamins A, E and D and essential fatty acids, Shea Butter deeply moisturises the skin while helping to soften the appearance of fine lines and wrinkles.

Jojoba Oil
A natural liquid wax rich in Vitamin E, Jojoba closely mimics the skin’s own sebum. This makes it incredibly balancing and suitable for all skin types, including sensitive and blemish-prone skin.

Rosehip Oil
Packed with Vitamins A, B, E and C, Rosehip Oil helps nourish, balance and regenerate the skin. Naturally rich in Omega 3, 6 and 9, it supports skin repair and promotes a radiant, healthy glow.

Calendula
Traditionally used for centuries in skincare, Calendula contains naturally occurring flavonoids and antioxidants. It feels soothing and calming on the skin and is ideal for sensitive, irritated or blemish-prone complexions.

Meadowfoam Oil
A luxurious, waxy oil rich in Vitamin E and antioxidants, Meadowfoam Oil feels deeply hydrating and smoothing on the skin. It helps support moisture retention and is particularly beneficial for mature or ageing skin.

Lavender Oil
Used in cosmetics since ancient times, Lavender Oil is valued for its calming and balancing properties. It is often recommended in skincare for acne-prone skin and contributes to the overall soothing experience of the formula.

One Foundation. Multiple Finishes.

One of the biggest advantages of a waterless foundation is versatility.

Because the formula is concentrated, it can be easily transformed to suit different skin types, preferences, and climates.

As a Cream Foundation

Used directly from the jar, the foundation delivers creamy, flawless coverage with a skin-perfecting finish.
It’s ideal for normal, dry, mature, sensitised, or post-treatment skin.

As a Liquid Foundation

By mixing a small amount with a drop of facial oil or our Hydrating Beauty Tonic, the texture becomes lighter and more fluid — creating a breathable, skin-like finish that still offers beautiful coverage.

As a Custom BB Cream

For everyday wear or minimal makeup looks, the foundation can be mixed with our Foundation Primer to create a sheer, hydrating BB-style finish that evens skin tone while allowing natural skin to shine through.

One product. Multiple uses. No compromise.

Why Concentration Matters

When makeup is concentrated, you use less per application, which means each jar lasts longer. This not only provides better value for the customer, but also reduces unnecessary consumption and waste.

It’s a more considered approach to beauty — one that aligns with professional performance, skin health, and sustainability.

Luxury Without Compromise

Formulated to suit even the most sensitive skin types, the Luxury Cream Foundation is clean, vegan, cruelty-free, and professionally formulated. It’s trusted by makeup artists and skin-focused clients alike, and has been recognised with over 200 national and international beauty awards across clean beauty, product performance, and sustainability categories.

This is makeup that adapts to you — not the other way around.

From the Earth to You — Naturally.

Luxury Mineral Goddess cream Foundation Awards